Portrait of Laya Li
About Me關於我

I keep my feet on the ground every day.每天踏實的做好每一步。

I started my work in graphic design, e-commerce, event pages, and digital ads.Later, I moved to UI/UX design for websites and mobile apps.These different jobs helped me understand users, content, and business needs, not only the visual look.

我一路從平面設計、電商營運、活動頁與數位廣告等領域開始做起,後來逐步走向網頁與行動 App 的 UI/UX 設計。這些不同階段的經驗,讓我在看待設計時不只專注於畫面,而是更理解使用者、內容與商業目的之間的連結。。

From 2016 to 2019, I worked with marketing teams to make event pages and ad designs.I also talked with data analysts to check results and improve the designs.During this time, the conversion rate for a yearly promotion grew by about 2% in three years.This showed that more users were willing to take key actions, such as clicking, submitting, or completing tasks.

2016 到 2019 年,我與行銷與企劃夥伴一起製作活動頁與廣告素材,也和數據分析師持續討論成效、調整素材內容。那段時間讓我體會到設計如何真正影響用戶行為,也看見每年必須更新推廣的產品活動的轉換率三年間提升 2%,反映使用者在完成關鍵動作(如下注、點擊、提交等)的意願增加。

After 2020, I focused on mobile product design.I worked with product owners, UX designers, and engineers on ideas, user flows, and visual design.Our goal was to make complex features easier to use and understand.From 2021 to 2024, I worked independently on many products, such as OneDev, Ultra888, Quotebit, Om Zone, and Dr.Meeting.These projects taught me that good user experience comes from understanding the problem, thinking about people first, and staying patient with the details.

2020 年之後,我把心力放在行動產品的介面與互動上。從功能想法、使用流程到視覺落地,我和產品負責人、體驗設計師與工程團隊一起合作,希望把複雜的東西做得更簡單、更符合使用者的操作。2021 到 2024 年,我完整參與並獨立完成了 OneDev、Ultra888、Quotebit、Om Zone、Dr.Meeting 等產品的 UI/UX 設計。每個產品都讓確信,好的體驗來自理解問題及以人為本,持續保持對細節耐心。

Capabilities專業能力

Skill技能

Toolkit常用工具

Favorite Tools愛用工具

Figme
Figma
Whimsical
Whimsical
Notion
Notion
Adobe
Adobe
Adobe
Webflow
LottieLab
LottieLab
Career職涯經歷

Experience工作經歷

LottieLab

Freelance

Lessary Studio | Mar 2017 – Now至今

Operating a personal design studio specializing in visual design, event page design, and corporate website projects. Assisting clients creating digital banner ads to achieve effective conversion rates. Collaborating with startups and SMEs.

經營個人設計工作室,專注於品牌視覺、活動頁與企業官網設計,從內容規劃到數位視覺整合,協助客戶建立兼具品牌形象與轉換效益的數位內容。目前合作對象涵蓋美容、食品等個人工作室及中小企業。

Brands I've Worked With:合作品牌: Smart、康健雜誌、八型藝術設計、韋亨商行、海豚科技、食麵包

LottieLab

UI Designer

ONELAB | Nov 2020 – Dec 2025

Our team designs and develops real-time interactive mobile applications for the Southeast Asian market — especially Malaysia, Vietnam. Additionally, We also  support stakeholders with mobile application needs and also develop a wide range of digital products.

我們的團隊為東南亞市場(馬來西亞、越南和印尼)設計和開發即時互動式行動應用程序。此外,我們也為利害關係人提供行動應用程式的支持,並開發各種數位產品。

  • Responsible for end-to-end UI/UX design of mobile apps (iOS / Android) and embedded WebView experiences.
  • 負責行動應用(iOS/Android)和嵌入式 WebView 體驗的端到端 UI/UX 設計。
  • Designed and optimized real-time data display and interactive modules, including guided flows for new features and campaigns.
  • 設計並優化即時數據展示和互動模組,包括新功能和活動的引導流程。
  • Built scalable design systems in Figma, including reusable components and specification guidelines. Created high-fidelity interfaces and interactive prototypes, defining micro-interactions and system feedback.
  • 使用 Figma 創建高保真度介面和互動式原型,定義微互動和系統回饋,以及可擴充的設計系統,包括可重複使用元件和規格指南。
  • Collaborated with Product Managers, Engineers and QA in an agile environment •Delivered detailed design documentation via Jira, Confluence and Google Workspace.
  • 在敏捷開發環境中與產品經理、工程師和 QA 團隊合作,透過 Jira、Confluence 和 Google Workspace 交付詳細的設計文件。為初級設計師提供支持,並參與內部設計指南的發展。

Key Products:主要產品: OneDev・Ultra888・Quotebit・OM Zone・Dr.Meeting

LottieLab

Web Designer

Sinyi Realty Inc. | 2016 Nov – 2020 Oct

The "信義居家" unit of Sinyi Realty Inc, e-commerce related to home services.

於信義房屋旗下居家服務品牌「信義居家」擔任電商與網頁設計師,負責相關數位介面與活動頁設計。

  • Designing login pages and event pages.
  • 設計登入頁面與活動頁面
  • Developing a mobile application system for booking home service vendors for the company's business.
  • 開發用於預約居家服務廠商的行動應用程式系統
  • Conceptualizing designs for each period's email marketing and social media banners.
  • 規劃並設計各階段的 EDM 與社群媒體行銷 Banner
  • Brand image shaping.
  • 品牌形象建立
  • Creating dashboard interface designs for backend use.
  • 設計後台管理系統介面
  • Communicating with manufacturers for the development of various printed materials.
  • 與廠商溝通協調各項印刷物開發
  • Collaborating with a data analyst to conduct SEO optimization through SEO reports.
  • 與數據分析師合作,透過 SEO 報告進行搜尋引擎優化

Through GA data analysis, I worked with data analysts and the planning team to improve ads and page design.One product was a yearly campaign page. With continuous data tracking and many design updates, the number of comments grew from 385 in Q3 2016 to 2,624 in Q4 2019, about 582% growth.Each quarter, the page kept around 800–1,000 user interactions and achieved about a 5–6% conversion rate.

透過 GA 數據分析,與數據分析師及企劃團隊持續優化投放素材與頁面設計,其中一個產品是每年固定曝光的活動頁面,透過持續的數據追蹤與多次設計迭代,留言數由 2016 年 Q3 的 385 筆成長至 2019 年 Q4 的 2,624 筆,累積成長約 582%。穩定每季維持約 800–1,000 筆互動量,並帶來約 5–6% 的有效轉換率。

LottieLab

Multimedia Designer

CLICKFORCE | 2015 Jul – 2016 Dec

Data for Advertising & Action

廣告與行動數據

  • Creating a Landing Pages and Event Pages.
  • 製作 Landing Page 與活動頁面
  • Managed the maintenance of WOW WOMEN e-commerce.
  • 負責 WOW WOMEN 電商平台的維護與內容更新
  • Designed each period's email marketing and social media banners.
  • 設計各期電子報行銷與社群廣告素材
  • Shaped the company's brand image.
  • 參與公司整體品牌形象塑造與視覺一致性規劃。
  • Designed venues for multiple trend presentation forums with audiences of over a hundred people.
  • 規劃多場逾百人趨勢發表會場地設計

Collaborated with brands such as Chunghwa Telecom , Citibank , 老行家 , Uni-President , COCOLUX Australian Candles, RAINSTORY Boutique Umbrella and OYONÉ Original French Hair Accessories during my tenure.

任職期間,我曾與中華電信、花旗銀行、老行家、統一、COCOLUX澳洲蠟燭、RAINSTORY精品雨傘和OYONÉ法國原創髮飾等品牌合作。在 2015 年 Q4 到 2016 年 Q2 間透過投放多款 Banner 和 Landing page 讓剛打進台灣市場的 OLIVE OIL 澳洲橄欖手工皂有大量的轉單。

If you are interested in my earlier background, some work from around ten years ago can still be viewed on Previous Website Projects,LinkedIn or Download Resume 若您對我更早期的作品感興趣,約十年前的部分作品仍可於「早期網站作品」、LinkedIn 下載履歷中查看。

Looking Ahead未來方向

Goals目標

I believe design is not only about solving problems, but also about supporting people. Since 2017, I have worked as a freelance designer and gained experience through different collaborations. As AI continues to grow, I began to rethink the role of designers in society and returned to a design mindset that is simple, practical, and people-focused. Today, I run "Lessary Studio" to support people from different fields who have limited time but want to share their ideas and services through digital platforms and visual communication design. My goal is to turn ideas into design outcomes that can truly be used, and to let design return to serving people.

我一直相信,設計不只是解決問題,也是一種支持與陪伴。從 2017 年開始接案以來,透過不同的合作累積經驗,也慢慢找到自己對設計的想法。在 AI 逐漸改變工作方式的時代,重新思考設計的價值,回到「簡單、實在、為人而設計」的初衷。現在經營著「簡實制所 Lessary Studio」,希望用設計協助來自不同領域的人,把想法與服務更清楚地呈現在數位平台上,相信設計不需要複雜,而是能真正被使用、能幫助人,並在生活中留下長久而實際的價值。

Lessary Studio > 前往簡實制所 >

Visual & Brand Design視覺與品牌設計

Product visual identity (VI), graphic design, print materials, and digital advertising banners產品視覺識別(VI)、平面設計、印刷物、數位廣告 (Banner)、資訊圖

Web Design網站設計

Corporate websites, campaign pages, and informational website design形象網站、活動頁、資訊型網站設計

Digital Product Interface Design數位產品介面設計

App and web UI design with basic user flow planningApp 與網頁 UI 設計,含基礎使用者流程規劃

Social Media Visual & Content社群視覺與內容

Social media visual planning, post layouts, and content visual design社群視覺企劃、貼文排版與內容視覺設計