I started my work in graphic design, e-commerce, event pages, and digital ads.Later, I moved to UI/UX design for websites and mobile apps.These different jobs helped me understand users, content, and business needs, not only the visual look.
我一路從平面設計、電商營運、活動頁與數位廣告等領域開始做起,後來逐步走向網頁與行動 App 的 UI/UX 設計。這些不同階段的經驗,讓我在看待設計時不只專注於畫面,而是更理解使用者、內容與商業目的之間的連結。。
From 2016 to 2019, I worked with marketing teams to make event pages and ad designs.I also talked with data analysts to check results and improve the designs.During this time, the conversion rate for a yearly promotion grew by about 2% in three years.This showed that more users were willing to take key actions, such as clicking, submitting, or completing tasks.
2016 到 2019 年,我與行銷與企劃夥伴一起製作活動頁與廣告素材,也和數據分析師持續討論成效、調整素材內容。那段時間讓我體會到設計如何真正影響用戶行為,也看見每年必須更新推廣的產品活動的轉換率三年間提升 2%,反映使用者在完成關鍵動作(如下注、點擊、提交等)的意願增加。
After 2020, I focused on mobile product design.I worked with product owners, UX designers, and engineers on ideas, user flows, and visual design.Our goal was to make complex features easier to use and understand.From 2021 to 2024, I worked independently on many products, such as OneDev, Ultra888, Quotebit, Om Zone, and Dr.Meeting.These projects taught me that good user experience comes from understanding the problem, thinking about people first, and staying patient with the details.
2020 年之後,我把心力放在行動產品的介面與互動上。從功能想法、使用流程到視覺落地,我和產品負責人、體驗設計師與工程團隊一起合作,希望把複雜的東西做得更簡單、更符合使用者的操作。2021 到 2024 年,我完整參與並獨立完成了 OneDev、Ultra888、Quotebit、Om Zone、Dr.Meeting 等產品的 UI/UX 設計。每個產品都讓確信,好的體驗來自理解問題及以人為本,持續保持對細節耐心。

Operating a personal design studio specializing in visual design, event page design, and corporate website projects. Assisting clients creating digital banner ads to achieve effective conversion rates. Collaborating with startups and SMEs.
經營個人設計工作室,專注於品牌視覺、活動頁與企業官網設計,從內容規劃到數位視覺整合,協助客戶建立兼具品牌形象與轉換效益的數位內容。目前合作對象涵蓋美容、食品等個人工作室及中小企業。
Brands I've Worked With:合作品牌: Smart、康健雜誌、八型藝術設計、韋亨商行、海豚科技、食麵包

Our team designs and develops real-time interactive mobile applications for the Southeast Asian market — especially Malaysia, Vietnam. Additionally, We also support stakeholders with mobile application needs and also develop a wide range of digital products.
我們的團隊為東南亞市場(馬來西亞、越南和印尼)設計和開發即時互動式行動應用程序。此外,我們也為利害關係人提供行動應用程式的支持,並開發各種數位產品。
Key Products:主要產品: OneDev・Ultra888・Quotebit・OM Zone・Dr.Meeting

The "信義居家" unit of Sinyi Realty Inc, e-commerce related to home services.
於信義房屋旗下居家服務品牌「信義居家」擔任電商與網頁設計師,負責相關數位介面與活動頁設計。
Through GA data analysis, I worked with data analysts and the planning team to improve ads and page design.One product was a yearly campaign page. With continuous data tracking and many design updates, the number of comments grew from 385 in Q3 2016 to 2,624 in Q4 2019, about 582% growth.Each quarter, the page kept around 800–1,000 user interactions and achieved about a 5–6% conversion rate.
透過 GA 數據分析,與數據分析師及企劃團隊持續優化投放素材與頁面設計,其中一個產品是每年固定曝光的活動頁面,透過持續的數據追蹤與多次設計迭代,留言數由 2016 年 Q3 的 385 筆成長至 2019 年 Q4 的 2,624 筆,累積成長約 582%。穩定每季維持約 800–1,000 筆互動量,並帶來約 5–6% 的有效轉換率。

Data for Advertising & Action
廣告與行動數據
Collaborated with brands such as Chunghwa Telecom , Citibank , 老行家 , Uni-President , COCOLUX Australian Candles, RAINSTORY Boutique Umbrella and OYONÉ Original French Hair Accessories during my tenure.
任職期間,我曾與中華電信、花旗銀行、老行家、統一、COCOLUX澳洲蠟燭、RAINSTORY精品雨傘和OYONÉ法國原創髮飾等品牌合作。在 2015 年 Q4 到 2016 年 Q2 間透過投放多款 Banner 和 Landing page 讓剛打進台灣市場的 OLIVE OIL 澳洲橄欖手工皂有大量的轉單。
If you are interested in my earlier background, some work from around ten years ago can still be viewed on Previous Website Projects,LinkedIn or Download Resume 若您對我更早期的作品感興趣,約十年前的部分作品仍可於「早期網站作品」、LinkedIn 或下載履歷中查看。
I believe design is not only about solving problems, but also about supporting people. Since 2017, I have worked as a freelance designer and gained experience through different collaborations. As AI continues to grow, I began to rethink the role of designers in society and returned to a design mindset that is simple, practical, and people-focused. Today, I run "Lessary Studio" to support people from different fields who have limited time but want to share their ideas and services through digital platforms and visual communication design. My goal is to turn ideas into design outcomes that can truly be used, and to let design return to serving people.
我一直相信,設計不只是解決問題,也是一種支持與陪伴。從 2017 年開始接案以來,透過不同的合作累積經驗,也慢慢找到自己對設計的想法。在 AI 逐漸改變工作方式的時代,重新思考設計的價值,回到「簡單、實在、為人而設計」的初衷。現在經營著「簡實制所 Lessary Studio」,希望用設計協助來自不同領域的人,把想法與服務更清楚地呈現在數位平台上,相信設計不需要複雜,而是能真正被使用、能幫助人,並在生活中留下長久而實際的價值。
Product visual identity (VI), graphic design, print materials, and digital advertising banners產品視覺識別(VI)、平面設計、印刷物、數位廣告 (Banner)、資訊圖
Corporate websites, campaign pages, and informational website design形象網站、活動頁、資訊型網站設計
App and web UI design with basic user flow planningApp 與網頁 UI 設計,含基礎使用者流程規劃
Social media visual planning, post layouts, and content visual design社群視覺企劃、貼文排版與內容視覺設計